Start with the job to be done
A web app runs in any browser, ships updates instantly and costs less. A native app can use the camera, push notifications and offline mode, and lives on the home screen. Most US businesses should start with a responsive web app and add a native app once usage proves the need.
- Choose web first for dashboards, portals, booking and internal tools
- Choose native when you need device features, offline use or an app-store presence
- Consider a hybrid approach to share code between iOS and Android
Costs and timelines
A focused web app often takes 8 to 16 weeks; a native iOS and Android pair commonly takes 4 to 9 months. If you sell digital goods inside the app, store fees matter: Apple and Google take up to 30%, or 15% for small developers.
Share your goal and budget and we will recommend the route.