What drives the price
A website’s price depends far less on the number of pages than on what it has to do: how much custom design it needs, whether it takes payments, how many systems it connects to and who builds it.
- Build route: a template builder, a freelancer, a small studio or a larger agency
- Design: a customized template or a fully bespoke design
- Features: bookings, payments, accounts, search or integrations
- Content: who writes, photographs and edits it
- Running costs: hosting, domain, security updates and support
Typical US price bands
As a rough guide for 2026, a small brochure site from a freelancer or small studio often lands between USD 3,000 and 10,000, a custom online shop between USD 10,000 and 50,000, and a bespoke web application or platform from USD 30,000 upward. Agencies in New York, San Francisco and Los Angeles tend to sit at the top of these ranges; studios elsewhere often sit lower.
Costs people forget
- Sales tax setup for your online shop (rates differ by state and sometimes by city)
- Payment fees, often around 2.9% plus 30 cents per card transaction
- Accessibility fixes if the site was not built to WCAG from the start
- Monthly hosting, backups, monitoring and security updates
- Content updates and improvements after launch
Ask every supplier for a fixed quote that lists exactly what is included. At Globalsoft, quotes are in USD, exclude sales tax and are reviewed with you before work starts.