The three measurements
- Largest Contentful Paint (LCP): how quickly the main content appears; aim for under 2.5 seconds
- Interaction to Next Paint (INP): how quickly the page responds to a tap or click; aim for under 200 milliseconds
- Cumulative Layout Shift (CLS): how much the page jumps while loading; aim for under 0.1
Why it matters
Faster pages keep visitors engaged, help conversion and are part of the signals Google uses for search.
What usually helps
- Compress and correctly size images
- Serve files with long-lived caching
- Remove scripts you do not need
- Reserve space for images and embeds so layouts do not jump
- Choose hosting that serves your visitors quickly
Measure, change, repeat
Use real-user data where you can, and re-test after every significant change.
Speed is a habit, not a one-off project.
Globalsoft TeamGlobalsoft · Erbil · Istanbul