Choose languages by customers, not by habit
Look at who actually contacts you. Local customers may prefer Azerbaijani or Russian, tourists and international buyers use English, and customers from Türkiye read Turkish. Start with the languages that bring revenue and add others when you can maintain them.
Give each language its own address
Each language version should have its own clean address, its own title and description, and links that connect the versions. This lets search engines show visitors the right language and avoids duplicate-content confusion.
- Separate paths such as /en and /tr for each language
- Translated titles and descriptions, not only body text
- A visible language switch that remembers the choice
- Correct language tags in the page code
Translate properly
Machine translation is a fast first draft, but names, prices, legal text and calls to action need a human check. Keep one glossary so the same term is used everywhere.
Plan for maintenance
Every new page multiplies by the number of languages. Decide who updates which versions, and show a language only when its content is complete rather than half translated.