Start with the job
If customers mostly search, compare and book, a fast website wins. If they come back daily, need push notifications or use the camera and offline features, an app earns its cost.
Norwegian habits
Norwegians log in with BankID and pay with Vipps, so both should be easy in whichever you build. A web app that installs to the home screen can cover a lot before you commit to two store apps.
Cost and upkeep
An app means iOS and Android builds, store reviews and yearly updates. A website is cheaper to start and easier to find on Google. Many firms launch the site first and add the app once usage proves the need.
- Do customers return daily?
- Do you need notifications or offline use?
- Is BankID or Vipps login required?
- Can a responsive site do the job first?
- Is there budget for yearly updates?