What the rules say
Public-sector websites in Denmark must meet WCAG 2.1 AA under the web accessibility act. Since June 2025 the European Accessibility Act also pushes private online shops, banking and booking services towards the same standard.
Where most sites fail
Missing text alternatives, low colour contrast, forms without labels and menus that cannot be used with a keyboard.
- Colour contrast of at least 4.5:1 for normal text
- A visible focus outline and full keyboard navigation
- Alt text on meaningful images
- Labels and clear error messages on forms
- Captions for video
Test it in an afternoon
Run an automatic scan, then tab through the page without a mouse and try a screen reader such as NVDA or VoiceOver on your key journey: product page, checkout and contact form.
Publish an accessibility statement
Describe how accessible the site is and how to report problems. Public bodies must do this, and it shows good faith for everyone else.
Accessible is also easier for everyone
Clear structure, good contrast and logical headings help all visitors, including search engines and people on a phone in bright sunlight.