Start with the job to be done
A mobile app and a web app can both serve customers, but they fit different jobs. The right choice depends on how often people use it, whether it needs the camera or notifications, and your budget.
- Web app: no install, one codebase, works on every device
- Progressive web app: installable, basic offline use, cheaper than native
- Native app: best for camera, Bluetooth, background tasks and store presence
- Hybrid (Flutter, React Native): one codebase for iOS and Android
When a web app wins
Booking tools, portals, dashboards and internal systems are usually best as web apps: faster to launch, easier to update and no app-store review.
When you need an app
If customers use it daily, need push notifications, scan things or pay with MobilePay inside the app, a native or hybrid app earns its cost.
Budget and timeline
A focused web app can be live in weeks, while a polished iOS and Android app typically takes a few months and costs more to maintain. We often recommend starting with a web app and adding an app once the product is proven.