The three measures
- Largest Contentful Paint: how fast the main content appears, aim for under 2.5 seconds
- Interaction to Next Paint: how fast the page responds to taps, aim for under 200 milliseconds
- Cumulative Layout Shift: how much the page jumps while loading, aim for under 0.1
Why it matters here
Most UAE visitors browse on phones, often over mobile data, and expect pages to load at once. A slow page loses visitors before they read a word.
Quick wins
Compress and size images properly, load only the fonts you use, serve the site through a network with locations close to the Gulf, cache pages, and remove scripts you do not need.
Measure in the field
Check real-user data in Google Search Console and PageSpeed Insights rather than a single lab test, and re-check after every major change.