What drives the price
A website’s price depends far less on the number of pages than on what it has to do: how much custom design it needs, whether it takes payments, how many systems it connects to and who builds it.
- Build route: a template builder, a freelancer, a small studio or a larger agence
- Design: a customised template or a fully custom design
- Features: bookings, a shop with Carte Bancaire and Apple Pay, a customer account
- Integrations: accounting such as Pennylane or Sage, stock, CRM and newsletters
- Content: who writes the copy, takes the photos and translates it
Typical price bands
For a French small business, a clean brochure site usually lands between 1 500 and 5 000 euros excluding TVA. An online shop with payments, delivery rules and an admin area more often costs 4 000 to 20 000 euros. A custom booking platform, marketplace or business application starts around 15 000 euros and grows with scope. Prices from Paris agencies tend to sit at the upper end; regional studios and freelancers often quote lower, with the trade-off usually being support and continuity.
Costs people forget
- Hosting and domain: roughly 10 to 60 euros a month for a business site
- Maintenance and security updates: 30 to 150 euros a month depending on the stack
- Payment fees: a percentage plus a small fixed amount per card payment
- Content updates, new pages and yearly design refreshes
- The mentions légales, privacy policy and cookie banner kept up to date
How to compare quotes
Ask every supplier to state what is included, who owns the code and the content, how long support lasts and what a change costs after launch. Two quotes that look 30 % apart are often quoting different things. Make sure TVA is shown separately so the numbers can be compared fairly.
Where to start
Write down the three things the site must do in its first year, then ask for a fixed-price quote for exactly that. A smaller first release that ships in six weeks teaches you more than a large plan that takes six months.