The three core measures
Google measures experience with LCP (loading), INP (interaction) and CLS (visual stability). Good values help both rankings and conversion.
- LCP: main content loads in under 2.5 seconds
- INP: responds to a tap in under 200 milliseconds
- CLS: layout shift stays under 0.1
Points specific to Spain
Most Spanish users browse on mobile, and sites hosted far away can load slowly. A CDN close to Spain and EU hosting cut latency.
What to do
Convert and size images in modern formats, remove unused scripts, load fonts efficiently and use caching.
Measuring
PageSpeed Insights and the Core Web Vitals report in Search Console show real-user data; check regularly after changes.