Card
At till or web.
Customer journey from basket to return
From first purchase to loyal customer
A loyalty programme carries the customer to the second and third purchase. The system takes the card sign-up, adds points on every purchase, applies promotions by card, shows customer activity and prepares permitted e-mail offers.
- German, French, Italian, English
- QR-bill and CHF
- Roles and audit log
Sign-up and points
The customer signs up for the card at the till or in the web shop and ticks the consent options. Points are added on every purchase; points, tier and available discount look the same at the till and in the customer account.
Consent and data-protection rules are described on the Swiss data-protection page.
Offers and repeat purchases
Promotions are prepared from purchase history; for customers who consented an e-mail offer draft is created and sending takes place with company approval. Repeat-purchase rate, number of active and inactive cards and promotion results are reported.
The legal conditions for advertising e-mails are assessed by the company and its specialist.
How we work
- 1
Clarify the need
By e-mail we discuss your processes, roles, existing systems and how data is moved, and set the scope in writing.
- 2
Build and connect
We build the solution around your workflow and connect it to e-mail, calendar, documents and payment.
- 3
Test and launch
We test every flow with realistic cases, train your team and go live only when it is right.
Swiss-specific points
In Switzerland customers want to know which data is used for what and expect information in four languages. The system keeps the consent record and supports four-language information texts; data-protection compliance is assessed by the company and its specialist, the software gives no guarantee.
Frequently asked questions
Can customers shop without a card?
Yes; the card is optional, a normal sale is made at the till.
Are advertising e-mails sent without consent?
The consent record is kept; drafts are prepared only for customers who consented.
Related topics
Customer card and loyalty
Customer card and loyalty: points, coupons, campaigns and purchase history, with data protection in mind. For Swiss shops.
Learn morePromotions and discounts
Promotions software: date-ranged discounts, multi-buy, coupons, same price for shop and web. For Swiss retailers. Quote by e-mail.
Learn moreCustomer account
Customer account: order history, addresses, invoice download, return request. For web shops, with data protection in mind. Quote by e-mail.
Learn more