Trust through native language
Guests feel understood and book more readily when everything is in their language.
Hotel feature
Multilingual guest experience: your hotel in the languages your customers speak
From the website through booking to the confirmation e-mail: every guest reads your hotel in the language they are most comfortable with. Hotel software for Australia has to think in several languages: the hotel booking system from Globalsoft meets your guests in English and the community languages your customers speak.
- English and the community languages your customers speak
- AUD, GST and local levies
- Data protection under revPrivacy Act
Why language is more than a detail in Australia
Australia is multicultural and guests arrive from all over the world. A hotel in Sydney speaks to its guests differently from one in Cairns or Hobart. If your website is English only, you lose guests who want to search and book in their own language. Language builds trust, and trust leads to a booking.
It matters for findability too: Google shows guests the page in their language when each version has its own address and is marked up correctly.
How we build multilingual websites
We build each language version as its own page with its own address, title and description, and mark it with hreflang so search engines understand how the versions relate. Texts are adapted to the language and to the hotel trade.
The guest stays in their language all the way: website, booking engine, confirmation, pre-arrival reminder and thank-you e-mail. Your team sees the chosen language in the PMS and can reply accordingly.
Your benefits
Better findability
Separate addresses and hreflang help Google show each guest the right version.
One language throughout
From the website to the thank-you e-mail, the guest's language stays the same.
Expandable
We add more languages, including right-to-left ones like Arabic, as needed.
How we work
- 1
Clarify requirements
By e-mail we discuss your property, your workflows and your goals and agree on the scope.
- 2
Build and connect
We build the solution to fit your hotel and connect it to your existing systems.
- 3
Test and launch
We test with real workflows, train your team and only go live when everything is right.
Four languages from the start
English and the community languages your customers speak are our standard. On request we add the languages your guests use most, based on your hotel's main source markets.
Frequently asked questions
How many languages should my hotel website have?
For Australia, English and the community languages your customers speak are a very good base. Further languages depend on your main source markets.
Do you translate content automatically?
No. We write the texts carefully for each language, suited to the hotel trade. On request we take over your own texts.
What does hreflang do?
With hreflang, Google knows which language version suits which guest, so the right page appears in search results.
Related topics
Direct booking engine
Booking engine for your hotel website: direct bookings in the languages your customers speak, AUD, GST and local levies handled correctly, no platform commission.
Learn moreGuest app
Hotel web app for guests: digital guest directory, services, requests and messages on the smartphone, no app store. Quote by e-mail.
Learn moreOnline check-in
Online check-in and digital forms for Australian hotels: guests fill in their details before arrival and reception saves time. Data protection under revPrivacy Act.
Learn more