Card
At till or web.
Customer journey from basket to return
From first purchase to loyal customer, matched to your region, built for Italian businesses
Businesses in Rome, Milan and Naples usually want something running before the next quarter close, so the scope follows how you actually work. We build for how Italian SMEs really operate: regional differences, holidays that vary by region and seasonal peaks in tourism and trade. A loyalty programme carries the customer to the second and third purchase. The system takes the card sign-up, adds points on every purchase, applies promotions by card, shows customer activity and prepares permitted e-mail offers.
- Italian, English
- e-invoices and EUR
- Roles and audit log
Sign-up and points
The customer signs up for the card at the till or in the web shop and ticks the consent options. Points are added on every purchase; points, tier and available discount look the same at the till and in the customer account.
Consent and data-protection rules are described on the Italian data-protection page.
Offers and repeat purchases
Promotions are prepared from purchase history; for customers who consented an e-mail offer draft is created and sending takes place with company approval. Repeat-purchase rate, number of active and inactive cards and promotion results are reported.
The legal conditions for advertising e-mails are assessed by the company and its specialist.
How we work
- 1
Clarify the need
By e-mail we discuss your processes, roles, existing systems and how data is moved, and set the scope in writing.
- 2
Build and connect
We build the solution around your workflow and connect it to e-mail, calendar, documents and payment.
- 3
Test and launch
We test every flow with realistic cases, train your team and go live only when it is right.
Italian-specific points
In Italy customers want to know which data is used for what and expect information in Italian and English. The system keeps the consent record and supports four-language information texts; data-protection compliance is assessed by the company and its specialist, the software gives no guarantee.
Frequently asked questions
Can customers shop without a card?
Yes; the card is optional, a normal sale is made at the till.
Are advertising e-mails sent without consent?
The consent record is kept; drafts are prepared only for customers who consented.
Related topics
Customer card and loyalty
Recognise returning customers in Italy: fixed-price quote in EUR + VAT, GDPR-compliant.
Learn morePromotions and discounts
Set up a promotion once, it runs everywhere: date-ranged discount, multi-buy offer and coupon code. Fixed price in EUR + 22% VAT, GDPR-compliant, reply within one working day.
Learn moreCustomer account
Customers see their own orders themselves in Italy: fixed-price quote in EUR + VAT, GDPR-compliant.
Learn more